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The Art of Holding your Camera
The Art of Holding your Camera
September 2, 2020
Exakta RTL 1000 (1969–1973)
As part of Le Festival Images Vevey (September 5 to 27, 2020), the Swiss Camera Museum presents the exhibition ‘Holding the Camera’ by Alberto Vieceli. During the period from 2015 to 2019, the Zurich-based graphic designer collected more than 700 images from vintage manuals, brochures and photography magazines, which were dedicated to one sole purpose: to teach photographers the best way to hold their camera.
Vieceli subsequently chose 350 of these illustrations, categorised them in accordance with various criteria, and compiled them into a book. The recently released volume provides an unusual investigation of the perfect way to hold a camera, and pays tribute to the bygone age of analogue photography and its publications. When turning the book into an exhibition, Vieceli opted for an even more playful approach – by replacing his previous methods of classification with more unexpected sequences and arrangements.
For further information visit Swiss Camera Museum
Vieceli subsequently chose 350 of these illustrations, categorised them in accordance with various criteria, and compiled them into a book. The recently released volume provides an unusual investigation of the perfect way to hold a camera, and pays tribute to the bygone age of analogue photography and its publications. When turning the book into an exhibition, Vieceli opted for an even more playful approach – by replacing his previous methods of classification with more unexpected sequences and arrangements.
For further information visit Swiss Camera Museum
Exakta RTL 1000 (1969–1973)
Minox B (1958–1969)
Praktica IV Version 2 (1960–1964)
Sinar P (1970)