Leica Camera AG and HUAWEI, one of the leading global information and communication technology providers, have today announced the beginning of a long-term strategic alliance. The aim of this ambitious technology partnership is a close collaboration in the field of optical engineering, as well as the joint development of innovative solutions to achieve the best possible imaging results in the field of smartphone photography, taking it to the next level of quality.
"The strategic alliance between HUAWEI and Leica Camera demonstrates the desire of two rapidly growing and globally active brands to continuously push the envelope of the technologically possible," says Oliver Kaltner, CEO of Leica Camera AG. "In addition to innovative strength and premium standards, our two companies are united by the commitment to uncompromising quality. The technology partnership with HUAWEI offers Leica Camera an excellent opportunity to introduce its proven optical expertise into a new product segment and to unlock exciting business areas in the field of mobile devices. Smartphones make a very important contribution to the world of photography and open an important door for Leica to new target groups and fields of application."
HUAWEI is the world's third-largest smartphone manufacturer. It was the first Chinese company to sell more than 100 million mobile phones in one year in 2015, and the first Chinese brand to appear on the prestigious Interbrand Best Global Brands list in 2014. In 2016, HUAWEI is set to expand on its success through this new technological partnership, which unites the expertise of two outstanding companies to bring superior excellence to consumers.