Born in Spain, the photographer was 27 when he set up his first advertising agency, which, among other things, was crowned international agency of the year in the United States in 1992 and received the Grand Prix at the Cannes Festival. Creativity, however, was always more than just his profession. As a photographer, his travels with a Leica took him to metropolises such as New York, Tokyo, Mexico City, Istanbul and Havana.
