John Davies began learning photography at a photo studio in the British Midlands when he was 14 years-old. After finishing his training, he worked at a fashion photography studio in Soho, London. At that time, he stumbled across a newspaper ad: a cruise ship was looking for a photographer for a journey to South America. He was given the job and shortly after that trip he went free-lance and set up his own company: The Image Group is a market leader today, specialising in cruise ship tourism and working with 600 photographers.
