Leica & Panasonic
Leica & Panasonic
September 20, 2014
Mr Yoshiyuki Miyabe (l), President of AVC Networks Company, an internal company of Panasonic and Mr Alfred Schopf (r), Chief Executive Officer of Leica Camera
Panasonic Corporation and Leica Camera AG announced they have extended their partnership agreement and agreed to expand and strengthen their technological cooperation in the digital camera field.
The agreement includes the extension of license agreement for use of Leica's trademark on Panasonic's digital camera products as well as expansion and strengthening of technological cooperation between the two companies.
Based on this agreement, Panasonic will be able to commercialize digital camera products with Leica lenses over the next five years, from October 2014 to September 2019 while Leica will be able through the expansion and strengthening of technological cooperation to utilize Panasonic's digital technology in its own product development.
The agreement includes the extension of license agreement for use of Leica's trademark on Panasonic's digital camera products as well as expansion and strengthening of technological cooperation between the two companies.
Based on this agreement, Panasonic will be able to commercialize digital camera products with Leica lenses over the next five years, from October 2014 to September 2019 while Leica will be able through the expansion and strengthening of technological cooperation to utilize Panasonic's digital technology in its own product development.
Mr Yoshiyuki Miyabe (l), President of AVC Networks Company, an internal company of Panasonic and Mr Alfred Schopf (r), Chief Executive Officer of Leica Camera