BEHIND THE SCENES

24.11.2015

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Per-Anders Pettersson experienced his first Fashion Week in Johannesburg by chance while he was portraying South Africa’s middle class – but he was fascinated by the colourful and progressive world of fashion he discovered, and decided to attend fashion shows more frequently. The outcome is a comprehensive portrait of the lively scene that has gone unnoticed for much too long.

“I try to focus on the more uplifting stories and to show the changes. I think the media is changing a little but not -completely. The media is beginning to look on the positive side and at the growth in Africa.

It all started during my Rainbow Transit project, when I was on assignment photographing the upper middle class in Johannesburg, and there was a Fashion Week. That was the first one I attended and I was really fascinated. That was now six years ago and I still continue going to fashion shows.“

You can see the complete story and an interview with the photographer in M Magazine No.3 which you can preorder now. It is available from 1st of December 2015.
© Johnny Lai Sang
© Asha Kigozi

Per-Anders Pettersson

Per-Anders Pettersson was born in 1967 in southern Sweden. During his obligatory military service he was able to work as an editorial photographer for the army paper. When he was 20, a Swedish newspaper offered him a job as an ­editorial photographer in New York. The city became the starting point for many commissioned reportages. This brought him to South Africa in 1994 to document the first free elections in the former Apartheid state. ­Pettersson lives and works in Cape Town.


www.peranderspettersson.com
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