Per-Anders Pettersson – Made in Africa

Article: PREVIOUS | NEXT

BEHIND THE SCENES

24.11.2015

|

Share:

Per-Anders Pettersson experienced his first Fashion Week in Johannesburg by chance while he was portraying South Africa’s middle class – but he was fascinated by the colourful and progressive world of fashion he discovered, and decided to attend fashion shows more frequently. The outcome is a comprehensive portrait of the lively scene that has gone unnoticed for much too long.

“I try to focus on the more uplifting stories and to show the changes. I think the media is changing a little but not -completely. The media is beginning to look on the positive side and at the growth in Africa.

It all started during my Rainbow Transit project, when I was on assignment photographing the upper middle class in Johannesburg, and there was a Fashion Week. That was the first one I attended and I was really fascinated. That was now six years ago and I still continue going to fashion shows.“

You can see the complete story and an interview with the photographer in M Magazine No.3 which you can preorder now. It is available from 1st of December 2015.